1. Type
  2. Meta data
  3. Assets
  4. Background set
  5. Channels
  6. Compatibility
  7. 7
    Report

Project report

Wydawnictwa/Otwarte
Total global
Benchmark
AdHeed Attention Score

36

points
Benchmark
-14
Stopping Power

45

points
-5
Benchmark
Details
Visibility
50
Presence of a Human Face
Text Simplicity
Dominant Visual Element
Impression of Movement
Convincing Power

23

points
-27
Benchmark
Details
Relevance(1/2)
Scene with people
Logo visibility
Persuasion(1/4)
Product presentation
CTA text
CTA symbol
Sensory visualisation
Credibility(0/5)
Verbatim / RTB
Lifestyle situation
Uses the product
Hold product in hands
Interactions
Distinction(1/6)
Price
Claim / Advertising slogan
Contact details
Promotion
Benefit
Promotion symbol
Emotions(0/3)
Satisfaction
Joy
Positive emotions
Brand Safety Assessment

Caution

Justification:

The ad promotes a thriller and mentions the disappearance of a child. While standard for the genre, this sensitive theme may trigger brand safety concerns.